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The piramid of adidas sponsorship
/origin-imgresizer.eurosport.com/2021/10/12/3235738-66232028-2560-1440.jpg "FIFA sponsor Adidas criticise plans for biennial World Cup and 'elitist' European Super League - Eurosport")
FIFA sponsor Adidas criticise plans for biennial World Cup and 'elitist' European Super League - Eurosport
Adidas treats esports deals like media partnerships, not sponsorship deals
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FIFA keeps sponsors on board for Qatar World Cup – DW – 11/13/2022
