Darren Rovell on Twitter: "This week in 1992: Dave Johnson, the man behind Reebok's $25M “Dan vs. Dave” campaign, wins bronze in Olympic decathlon. Ad campaign went bust when Dan O'Brien failed
The Trials of Dan and Dave - 99% Invisible
Decathlete Dave Johnson shares memories of winning bronze medal in 1992 Olympics - NBC Sports Northwest
Olympic Decathlon Champion Bryan Clay Falters at Trials - The New York Times
Olympics: Reebok's $30m Dan and Dave advertising campaign flop
Darren Rovell on Twitter: "25 Years Ago Today: Dan O'Brien fails to qualify for Olympics, destroying Reebok's $25M "Dan vs. Dave" campaign https://t.co/fkefjrnfaN" / Twitter
Reebok made decathletes Dan O'Brien and Dave Johnson the center of a memorable 1992 marketing campaign that backfired on the road to the Barcelona Olympics
Dan and Dave – Dan O'Brien
Dan and Dave – Dan O'Brien
US Olympic decathlete and half of the Reebok "Dave and Dan… | Flickr
Dan vs. Dave dream dies at 1992 Olympic Trials | NBC Sports - YouTube
Olympics: Reebok's $30m Dan and Dave advertising campaign flop | news.com.au — Australia's leading news site
Dave Johnson | National Speakers Bureau
The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave | Sports | santafenewmexican.com
8 Celebrity Endorsement Deals That Totally Imploded - Page 8 of 9 - Modern Man
The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave - The Washington Post
The Trials of Dan and Dave - 99% Invisible
Where are they now: Dan and Dave - Sports Illustrated
Vintage Reebok Dan vs Dave | eBay
Dan and Dave & The $30 Million Campaign
Olympics: Reebok's $30m Dan and Dave advertising campaign flop
Dan and Dave, Part 2: Two regular dudes go head-to-head with stud athletes at Pizza Hut event
Dan and Dave case study v4
TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising history | FOX Sports
