NIKE's latest campaign 'play new' encourages those who suck at sports
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Just Do It: How the iconic Nike tagline built a career for the late Dan Wieden : NPR
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![NIKE – JUST DO IT! (Did they actually do it?!) [Group 52] | Marketing Management Blog](https://mpk732t22015.files.wordpress.com/2015/09/how-imc-works-at-nike.png "NIKE – JUST DO IT! (Did they actually do it?!) [Group 52] | Marketing Management Blog")
NIKE – JUST DO IT! (Did they actually do it?!) [Group 52] | Marketing Management Blog
What Steve Jobs learnt from Nike's marketing campaign that beat it's rival Adidas - YouTube
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This Nike Ad Took 4000 Hours Of Sports Footage To Make. The Result Is Stunning
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